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The basics of digital marketing are a bit more complex than the low-level introduction to the subject, but we can cover the basics in this article. Here is a brief on what the article is going to be about. Digital marketing is an umbrella term for activities like SEO, email campaigns, paid advertising, and social media that require  creative content and analytics to effectively communicate a message or sell products. In order to achieve results, you need to learn digital marketing funnel.

In a nutshell, the digital marketing funnel is made up of:

Awareness : this is what happens when your potential customers first see your company and its products or services. You do not have any direct contact with them at this point. This is where search engine optimization comes in – it helps you appear high on Google search pages so that those who are looking for products and services like yours can find your brand.

This is what happens when your potential customers first see your company and its products or services. You do not have any direct contact with them at this point. This is where search engine optimization comes in – it helps you appear high on Google search pages so that those who are looking for products and services like yours can find your brand. Awareness : once a potential customer has found you, he will look for more information about you.

How to build a sales process?

Digital Marketing Channels

You need to be on the leading digital marketing platforms to properly market your brand. In order to do that, you need a website, social media accounts and content.

Website

Your website is where all of your brand website’s content should go. You cannot create just one website for each product line (like you can with a physical store). You must have different websites for all of the product lines (from shampoo to clothing) in order for customers to easily find what they are looking for in your store.

Your website is where all of your brand website’s content should go. You cannot create just one website for each product line (like you can with a physical store). You must have different websites for all of the product lines (from shampoo to clothing) in order for customers to easily find what they are looking for in your store. Social media accounts

Social Media Accounts

Social media is the new way to market your brand. Not only can you use it to directly sell products, but it also allows you to connect with your customer more personally.

Content

You need content that is going to be relevant and help move people down the funnel toward conversion. You do not want them bouncing on your site and never returning.  Without content, your customer might just leave without converting  into a sale.

Digital Marketing Strategies

A site without traffic is pointless. You need to create strategies for getting your content in front of the people who are most likely to buy from you.

Expert Communicators: this is a source where you can advertise your company in the form of expert articles, which then drive people down your funnel toward conversion.

This is a source where you can advertise your company in the form of expert articles, which then drive people down your funnel toward conversion.

Social media: this is the basis of the majority of digital marketing strategies. With social media, you can connect directly with your customer and instantly drive them to your site where they can purchase your products or services.

This is the basis of the majority of digital marketing strategies. With social media, you can connect directly with your customer and instantly drive them to your site where they can purchase your products or services.

Email marketing: this strategy uses email with a combination of different offers, discounts, etc. that is then used to drive the customer down your funnel toward conversion.

This strategy uses email with a combination of different offers, discounts, etc. that is then used to drive the customer down your funnel toward conversion. 

PPC (Pay per click) advertising: this is an even simpler approach to getting your brand in front of the right people. Advertising on Google or other search engines is paid advertising. You pay when someone clicks on your ad and then comes to your site and purchases from you (or calls you).

This is an even simpler approach to getting your brand in front of the right people. Advertising on Google or other search engines is paid advertising. You pay when someone clicks on your ad and then comes to your site and purchases from you (or calls you).

To learn more about digital marketing, go to:

https://ekarmakarnal.com/what-is-digital-marketing/

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